About Serious Bob Promotion

Bob Laul of Serious Bob Promotion

“Bob works hard to promote his bands at AAA radio. He goes that extra mile for his clients. Wish everyone at radio worked as hard as Bob!”

Cindy Da Silva
— Owner, The Rocks Management / The Zombies

“Bob is a total pro and is always responsive and pleasant. We love working with Serious Bob.”

Field
— Manager / Fantastic Negrito

“Seriously though! Bob Laul has done a fantastic job for me at triple A radio. I feel that my profile has risen significantly over the past 2 years and a large part of that is due to the hard work Bob has put in at triple A. I love working with him and his enthusiasm and commitment to me means that I look forward to working with him for years to come.”

James Maddock

“Working w/ the legendary Bob Laul, aka ‘Serious Bob’, has been a complete joy. What he’s done for The Verbs has been outstanding. His passion and dedication is second to none. All I can say is, We’re Glad All Over! Thank you Bob!”

Steve Jordan
— Grammy-Winning Producer, Drummer / The Rolling Stones

“He loves music and that’s the kind of person you want on your team.”

Meegan Voss
— The Verbs

“He’s serious about what he does! But…he knows how to laugh as well. I’ve worked with Bob for several years. I enjoy our conversations and he knows how to work a record. He’s been around the block (sorry Bob) so he knows what he is doing when trying to get a record played. No BS…just SB (Serious Bob)!!”

Diane Michaels
— MD KPND Radio

“Serious Bob has a great ear, work ethic and respect amongst program directors and radio dj’s across the nation.”

Jamie Strong
— Owner, Innovative Leisure

“Serious Bob is an absolute pleasure to work with! He works hard and always looks out for the band & delivers. Beyond all that, he is an incredibly great guy and so much fun!”

Barbara Neuman
— Manager, The Bodeans

“’Lennon & McCartney’ – ‘Fay Raye & Doris Day’ – ‘Serious Bob & Happy Dave’ – Bob gets RESULTS!”

Dave Morrell
— VP of Promotion, SLG/429 Records

“Bob may be ‘Serious’ about his music, but he’s nothing but a pleasure to work with!”

Blake Morgan
— Founder & President, Engine Company Records (James McCartney)

“Bob is deeply committed to delivering what he promises and is a relentless advocate for the clients he champions. He has the integrity to turn down work if he can’t passionately get behind the job.”

Peter Casperson
— UFO Music-Invasion Group

“I have worked with Bob on a number of different artists and he is both hardworking, detailed oriented, and most of all honest…he will tell you exactly where you stand with no spin. If I was hiring someone to work my artists, Bob would be my first call.”

Jeff Appleton
— Marathon Entertainment

“Bob is a first rate music industry professional. He provided excellent results promoting my first project to radio and we subsequently used him several more times with equally impressive results.”

Anthony Libratore
— Hip-Shake Music (Danielia Cotton)

“I have recommended “Serious” Bob on many occasions to clients who need a Triple A radio promoter, and the secret truth is that whenever you see Bob the grin on his face is way too big to substantiate the “Serious”ness of his nickname. Bob’s a great guy.”

Jim Nelson
— Owner, Taste of Triple A-Nigel Music Music

“Bob Laul is a thoughtful promotion guy always with the artist top of mind. He doggedly chases adds for his clients and is great with communication. We always feel confident people know about us when Bob is on board.”

David Bason
7S Management

“Bob Laul shoots from the heart, He understands rock n’ roll and the passion behind it. If he believes in you, he goes all the way. He gets behind the artist, he goes to the shows. He walks the walk & talks the talk. He’s the real deal and always a pleasure to work with.”

Jesse Malin
Musician/Songwriter/Rock & Roll Historian

Serious Bob Promotion was started almost 40 years ago (4/1/82 to be exact), promoting Alternative artists such as Pete Shelly, The Human League, and The Go-Go's to AOR radio when Alternative music was a dirty word to the Rock radio community. Through tenacity, hard work, and dedication he shifted his style from Alternative to New Age, back to Alternative, and now, since 1992, Adult Rock and Blues. During his early years of "Serious Bob," he also represented Grammy winning producer Martin Rushent. Together they had the Arista distributed label, Genetic Records, which featured The Members and Pete Shelley, whose US debut was a chart-topper for weeks at the then-fledgling video outlet, MTV.

One of the co-founders of I.R.S. Records with Miles Copeland in April of 1979, he was responsible for the success of artists such as The Go-Go's, Buzzcocks, Berlin, and Oingo Boingo, to name a few. He remained with I.R.S. for 3 years until 1982. He has a total of 20 Gold & Platinium discs since 1982 from such varied artists such as The Go-Go's, Elle King, Ben Harper, The Bangles, John Lee Hooker (The Healer), Gary Moore, 4 Non Blondes, Eric Clapton with B.B. King, and more.

He also actively promotes and specializes in new music from established Triple A artists, to heritage Blues performers, such as Buddy Guy and Robert Cray (client since 1996), plus 2021 Grammy nominees Bette LaVette and Fantastic Negrito. The team specializes in Triple A, public and Non-Comm, Americana format reporters, which serve over 100 Broadcast Data Systems (BDS) / All Access Monitored & Indicator reporting stations in the USA. We also specialize in Blues shows, with over 100 stations & shows reporting monthly to Living Blues Magazine.

We proudly promote established Gold & Platinum-selling acts, including Elle King, Ray LaMontagne, and Foo Fighters, as well as breaking new up & coming artists, like Jesse Malin, Nick Waterhouse, The Verbs, Lola Marsh, and First Aid Kit. Our client roster includes Verve Forecast/Universal, RCA, BMG/Virgin, Jay-Vee Records, Innovative Leisure, Thirty Tigers , Wicked Cool, and Curb Records, to name a few.