Based in New York City, we work closely with a wide variety of both indie and mainstream artists, their managers, and labels to help expand their national fanbases. Each promotional effort is tailored to the individual artist, and we provide detailed weekly radio reports.

The key to longevity and successful promotion is by keeping your promotion roster down to a manageable level to best serve your clients for optimal success.

Our team focuses on a select number of artists to maintain a dedicated, unique approach, and successful promotion. We use streaming data to help inform our radio strategy, and are happy to jump on the phone at any time to brainstorm on a campaign. Bob Laul, aka Serious Bob, founded the agency drawing from his unique experience with IRS Records, from their early starting days to the first gold and platinum awards for the label. He is the recipient of 22 Gold and Platinum awards working with the Go-Go’s, 4 Non-Blondes, Frankie Goes to Hollywood and more recently Sheryl Crow and Elle King. In addition to dozens of credits on music albums and CDs, Bob will be featured in the new soon to be released film “We Were Once Rebels” the biopic about IRS Records label.